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Bulla

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To celebrate Bulla’s 10th anniversary at PARKnSHOP, we created in-store mega displays and a 10-second anniversary game across five stores. The campaign was amplified through KOL yogurt recipes, Hong Kong Post Circular Service, and IG collaborations like Small Role. Alongside the activations, we highlighted Bulla’s brand promise — made fresh in Australia, rich and creamy with a smooth texture — reinforcing both quality and heritage while driving shopper engagement.

#10thAnniversary #ParknerShopEvent #MegaSale #Activation #Design #POSM #CircularService #InfluencerMarketing #MediaPartner #SmallRole 

Celebrity & Influencer Marketing

 

Media Partnership 

 

ParknShop 10th Anniversary Activation 

 

 

 

 

 

Hongkong Post Circular Service

 

Billboard

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MTR Advertising

Weekly

Taxi Advertising

OOH (Out of Home) is a key media for anchoring your brand locally, increase your brand awareness or drive traffic in your stores. The localisation here is at Kowloon Side 2, it targets traffic in both directions and commuters at the Kowloon-bound bus terminal. Dimensions : 44,1m W x 2,5m H x 2 faces

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